The future of the tobacco houses with "Plovdiv 2019"

"The Tobacco City" is a project about the preservation of a vanishing city through multi-genre artistic actions, installations, exhibitions and research.
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The future of the tobacco houses with "Plovdiv 2019"

The Tobacco Warehouses - Spirit and architecture

The Tobacco warehouses in Plovdiv preserve a special history and potential. Although most of the warehouses are now abandoned, the buildings are not forgotten and the area still fascinates with its unique architecture. The opportunities which may arise from the partial preservation, restoration and transformation of the area into a cultural places are important to us and are implemented in the Bid Book of our city under the project "The Tobacco City".


The Programme

The project "The Tobacco City" is part of the Cluster "Urban Dreams" in the project platform Transform of the programme of "Plovdiv 2019", the rest three being Fuse, Revive and Relax. Transform means the re-thinking and re-cycling of forgotten and unused urban spaces, as well as new ways of perceiving them. It is also about new approaches towards education and working with youngsters, transforming citizen's perspectives and opportunities. The Project clusters are:

  • Urban Dreams
  • River of Imagination
  • EdYOUcate

Urban Dreams

Artistic intervention in the public space.

Through artistic intervention, the project cluster Urban Dreams aims to revitalise and open up dysfunctional spaces, buildings and objects as parts of a “parallel abandoned city”. These will be interventions on a local level but there is an undercurrent connected to the narrative of the transformation of public space in European cities. We will work with local and international partners and artists in order to exchange know-how and best practice as well as to open up a discussion on the European level about problematic architectural heritage in the contemporary context. Abandoned buildings from the recent past, some of them prominent architectural achievements (e.g. tobacco warehouses, Bratska Mogila monument, Kosmos Cinema, Kapana – The Trap neighbourhood) will become spaces for cultural activity and social interaction. We will build on the experience of the recent citizen’s campaign to save and re-cycle the Kosmos Cinema building – an example of how civic action can turn into a successful model for preserving cultural heritage. Our goal is to re-think and re-cycle new spaces for art and culture.


The project "The Tobacco City"

In the very heart of Plovdiv there is an area that fascinates with its faded beauty and smell of tobacco: the so-called Tobacco City. The unique tobacco warehouses from the 1920s, with few exceptions, are now abandoned, and many of them are in extremely bad condition. Some have been demolished and others restored to become luxury offices and residential buildings. Despite being acknowledged cultural-heritage monuments, they are privately  owned, which is a major reason for their uncertain future. This is a common problem in most post- communist countries. The project will be looking for artistic mechanisms not only to focus attention on this specific problem, but also to point out the clash between the architectural heritage and the economic interests of the city – a relevant topic in many European cities.

"The Tobacco City" is a project about the preservation of a vanishing city through multi-genre artistic actions, installations, exhibitions and research. It is foreseen to comprise the following steps:

Stand up for the Tobacco City!

The first step towards re-thinking and preserving the warehouses will be to raise awareness amongst citizens. We have organised presentations, lectures and discussions about the history and architecture of the area. The first event took place in 2014 when the prominent Bulgarian writer and filmmaker Penka Kalinkova presented her documentary "The Vanishing City". Тhere was also a large-format archive exhibition of images in one of the renovated warehouses "Galero" to show how they looked like in the past. We also organised discussions about the future of the buildings and plan them to be on a regular basis. The second step will be the launching of a crowdfunding campaign collecting funds for buying at least one of the buildings and transforming it into a centre for culture and arts.

Vanishing memories

We are aware that by 2019 some of the buildings might have undergone an “un-cultural” gentrification process. That is why we plan to start a research project with historians, architects, urbanists and artists which will result in open-air exhibitions in different parts of the city in order to “bring the Tobacco City to the people”. All information and materials from the research will be made available on the current interactive online platform, where everyone can make a virtual tour, share personal stories, photos and ideas for the "re-cycling" of the buildings.

Window to the World

This project stems from the idea that windows are the eyes of the city. Each window in the Tobacco City will become a small stage or a canvas – for example a musician will play on the first window, the second will be occupied by a light and sound installation, in the third there will be a theatre scene etc. The project will be composed of a few stages: spontaneous artistic actions- an invitation for a meeting with owners, politicians, investors and citizens; building a model for restoration with architects, designers and citizens.

Urban incubator in the tobacco warehouses

A temporary home for art projects (artists will apply with proposals to realise their short-term projects of three to six months). The project will aim at transforming the interior, creating temporary installations, sculptures and gardens, preserving the authentic part of the tobacco-production spaces and converting the warehouses into interactive museums.

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